If you don’t have an Amazon Prime account, you will not be able to see the Pittsburgh Steelers game against the Cleveland Browns Thursday night.
Thanks to the NFL’s 11-year broadcasting deal signed in 2021, the Thursday Night Football franchise began airing on the online behemoth only last week, the first time a streaming platform has been given a full-time deal to air NFL games.
Previously, Amazon split the deal with a broadcast television network, most recently with Fox from 2018-2021 after CBS and NBC split the package for the previous two seasons.
As with the NFL’s contracts in the past with cable outlets like ESPN and their own NFL Network, the game is syndicated to an over-the-air station in the team’s local market. That means WPXI-TV in Pittsburgh and WEWS-TV in Cleveland will air the game to their home markets.
But that provision does not extend to the team’s secondary markets. The NFL designates the Johnstown/Altoona market along with the Wheeling, W.Va., Clarksburg, W.Va., and Youngstown, Ohio markets as the Steelers other secondary markets which get all games of the pertinent team that air on the network’s packages on CBS and Fox.
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